We are legally committed
To expanding opportunity
As a benefit corporation our legal charter dedicates us to the cause
of expanding opportunity and inclusion.
to improve opportunity and inclusion
The Highway team believes that the skills gap is a tragedy impairing the prosperity of young adults and of businesses. Young adults sit at one side of the gap struggling with a traditional higher education system that costs too much and does not prepare students well for valuable jobs. Thus many are not in jobs that utilize their full potential: they need the skills and connections to find their path. Those from disadvantaged communities suffer the worst of this system.
On the other side of the gap are employers who are struggling to find the talent that they need to drive their businesses, particularly in digital careers where escalating demand overwhelms a talent supply that cannot keep up. The Highway team are all veterans of the marketing technology industry and have seen first hand time and time again the struggles of employers to find talent for marketing operations roles.
Thus we started Highway, and we made it a public benefit corporation with legal charter committing the company to improving opportunity and inclusion. Highway serves as a bridge between underemployed young adults and talent-seeking marketing employers and in doing so generates greater opportunity and prosperity. And we have a particular focus on improving inclusion for those who suffer the most from the status quo: females, minorities, and those from non-college households.
The needs are so clear for underemployed young adults and for digital marketing employers. The Highway team has the knowledge and network to solve those needs and in doing so move us forward in expanding opportunity and inclusion.
Meet Our Team
Toby has been an Internet entrepreneur multiple times over, selling his last business, Kapost, a marketing software company, for $52M in 2019. After Kapost Toby had a vision and a passion to expand opportunity and inclusion in digital marketing careers and thus founded Highway. Read more on LinkedIn.
Vice President, Learning
Leigh is a pioneer in the world of marketing operations training. Leigh was a fundamental part of the training and education functions at Eloqua, one of the leading marketing automation software companies, and continued at Oracle running the Marketing Cloud curriculum group. She now runs her own marketing technology consultancy. Read more on LinkedIn.
Grant is an industry leader in the field of marketing analytics. Grant built his own marketing analytics software company, Path to Scale, and then sold it to Engagio. He now runs his own analytics consultancy. Read more on LinkedIn.
Mike is a 16-year veteran of the marketing technology industry, having started as an early employee at Eloqua. Mike is an expert on the full range of marketing technology tools and runs his own marketing consultancy. Read more on LinkedIn.
Schedule a call with the Highway team to answer your questions and to learn more about the program.